Fashion Collab with Jim Trice

NoDa Lookbook

A blurb about our upcoming look book:

Jim Trice is not only a good friend of mine, but also one of the most talented photographers in the business. He gravitates towards shots with texture and color, and has a knack for making even the most mundane subject look artful. We couldn't be more thrilled that he has agreed to work with us on our latest fall look book. In this one, we tried to capture moments where boho meets street style.

Jim and I both live in the NoDa neighborhood of Charlotte. Its gallery and pub lined streets give it both an artsy and eclectic vibe that made it the perfect backdrop for this shoot. But, in all honesty, Jim is the type of photographer that can get a good shot anywhere. In fact, some of these were taken in rundown front yards or by dilapidated buildings.

To find out more about the man behind the camera, read Jim's bio here:

I hope you like what you see in our look book and throughout the season in stores and online. I know many of our incoming fall styles will certainly be coming home with me.


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