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Reflecting on two years.

On the eve of our two year birthday (anniversary seems too formal for us), I thought I’d take a moment to reflect on this rollercoaster of a ride.

I won’t delve into the gory details of our business plan or the long nights we spent at my kitchen counter teaching ourselves photoshop and stressing about tax reports.

If that’s the story you’re looking for, start at page 1 of this blog and settle in for a fascinating [I kid] read.

Rather, what I want to talk about in this post is how we made it to this point.

And honestly, some days, I haven’t the slightest clue. It’s certainly not luck as me nor Caroline have ever had a bit of that.

We work long and hard. We listen to and trust each other. It has never been about money for us, but more about passion. We often think back to last year at this time. We opened our very first brick-and-mortar location in Raleigh, NC. We had no employees. Just ourselves. We took turns—one of us would work the cash register and the other would fill online orders in the back.

We pulled all nighters and never took lunch breaks. We skipped football games and birthday parties. We survived our first Black Friday in retail and our second Cyber Monday [with the help of our sweet mamas] with minimal battle wounds.

It goes without saying that we count our blessings every single day for our amazing staff. Life without you girls seems unimaginable now. You are all uniquely talented and so special to us.

Caroline and I are rarely at the store by ourselves any more as it takes quite the crew to make this ship run smoothly. But we got there early this morning. We had a lot of orders last night (we both compulsively check them on our phones long after we leave the store and well before we arrive in the mornings) and we wanted to knock them out before we opened.

I was filling orders and Caroline was typing up shipping labels. We were listening to the new Mumford & Sons album (thanks, Ryan!) and chatting about God knows what. Out of the blue, the conversation shifted to how grateful we are for a job we absolutely love. We’re not solving the world’s problems, although sometimes it feels like it, or saving lives, but we still wake up excited to go to work and that’s something I hope doesn’t change anytime soon.

Two years ago [tomorrow], when the website went live and the first order came in, we could never in our wildest dreams have imagined where it would be today. And my hope is that the future of vestique is as bright as the paint colors we choose in our stores.

We would be remiss if we didn’t thank each and every one of our incredible customers for your loyalty and support over the past two years. Without you, this dream would be just that. The love you have shown us through the ups and downs has humbled and overwhelmed us. Thank you, thank you, thank you.

-Morgan, Caroline & all of the staff at vestique

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